Privacy Policy

Effective Date: July 6, 2026
Website: https://sainthugo.com
Company: Saint Hugo LLC

Saint Hugo LLC (“Saint Hugo,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit sainthugo.com, contact us, submit a form, book a call, communicate with us, or use our services.

By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy.

1. Who We Are

Saint Hugo LLC provides ecommerce consulting, conversion rate optimization, Shopify optimization, UX/UI strategy, website performance consulting, analytics review, A/B testing strategy, and related digital growth services.

For privacy purposes, Saint Hugo LLC is the cooptntroller of personal information collected through this website unless otherwise stated.

2. Information We Collect

We may collect the following categories of information.

A. Information You Provide Directly

This may include:

• Name.
• Business name.
• Job title.
• Email address.
• Phone number.
• Website URL.
• Company information.
• Revenue, traffic, conversion, or ecommerce performance information you choose to provide.
• Messages, form submissions, consultation requests, and email communications.
• Information submitted through questionnaires, audits, onboarding forms, or booking tools.
• Billing or payment-related information, where applicable.
• Any other information you choose to provide.

B. Information Collected Automatically

When you visit the website, we or our service providers may automatically collect:

• IP address.
• Device type.
• Browser type.
• Operating system.
• Referring URLs.
• Pages viewed.
• Time spent on pages.
• Clicks and interactions.
• Approximate location based on IP address.
• Cookie identifiers.
• Analytics and usage data.

C. Information from Third Parties

We may receive information from third-party tools and platforms, such as:

• Scheduling tools.
• CRM tools.
• Email platforms.
• Analytics providers.
• Payment processors.
• Advertising platforms.
• Social media platforms.
• Public business websites.
• Lead databases or business contact providers.
• Client-provided accounts, reports, or analytics access.

D. Client and Prospect Business Data

If you are a client or prospective client, we may collect or access business-related data such as Shopify analytics, Google Analytics data, heatmap data, conversion data, advertising data, website recordings, customer journey information, website screenshots, app data, and performance reports.

This information may contain personal information depending on how your systems are configured.

3. How We Use Information

We may use personal information to:

• Operate and maintain the website.
• Respond to inquiries, messages, and form submissions.
• Schedule and manage calls.
• Evaluate whether our services are a fit for your business.
• Prepare audits, proposals, recommendations, or service plans.
• Provide consulting, CRO, Shopify, analytics, UX/UI, testing, performance, and related services.
• Manage client relationships.
• Send service-related communications.
• Send marketing communications where permitted by law.
• Improve our website, services, processes, and user experience.
• Analyze website traffic and performance.
• Detect, prevent, and address fraud, security issues, misuse, or technical problems.
• Process payments and manage invoices.
• Comply with legal, tax, accounting, and regulatory obligations.
• Enforce agreements and protect our rights.

4. Legal Bases for Processing

Where GDPR, UK GDPR, or similar laws apply, we process personal information based on one or more of the following legal bases:

• Contract: To take steps before entering into a contract or to perform a contract with you.
• Legitimate Interests: To operate our business, respond to inquiries, improve our website, market our services, prevent fraud, secure our systems, and manage client relationships.
• Consent: Where we ask for consent, such as for certain cookies, marketing communications, or optional data collection.
• Legal Obligation: To comply with applicable legal, tax, accounting, or regulatory requirements.
• Legal Claims: To establish, exercise, or defend legal claims where necessary.

5. Cookies and Tracking Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to operate the website, remember preferences, analyze traffic, improve performance, measure marketing effectiveness, and understand how visitors interact with our content.

Cookies may be set by us or by third-party providers.

Types of cookies may include:

• Essential cookies: Required for website functionality and security.
• Analytics cookies: Help us understand website traffic and visitor behavior.
• Marketing cookies: Help measure campaigns or show relevant content.
• Preference cookies: Remember user settings or preferences.

You can control cookies through your browser settings. If we use a cookie banner or consent management tool, you may also manage preferences through that tool where available.

Disabling cookies may affect website functionality.

6. Marketing Communications

If you provide your email address, we may send you business-related communications, follow-ups, newsletters, resources, case studies, or marketing messages where permitted by law.

Even if you opt out of marketing emails, we may still send transactional, legal, service-related, or account-related communications.

7. How We Share Information

We may share personal information with:

• Service providers and contractors who help operate our website and business.
• Scheduling, CRM, email, analytics, hosting, cloud, payment, and communication providers.
• Professional advisors, such as lawyers, accountants, consultants, and insurers.
• Business partners or subcontractors involved in providing services to you.
• Government authorities, regulators, courts, or law enforcement where required by law.
• Parties involved in a business transaction, such as a merger, acquisition, financing, restructuring, or sale of assets.
• Other parties with your consent or at your direction.

We do not sell personal information for money.

We may use analytics or advertising tools that could be considered “sharing” or “targeted advertising” under certain privacy laws. If applicable, you may have the right to opt out of such sharing or targeted advertising.

8. Third-Party Tools

Our website and services may use third-party platforms, including but not limited to:

• Website hosting providers.
• Analytics tools.
• Scheduling tools.
• CRM systems.
• Email marketing platforms.
• Payment processors.
• Video or call tools.
• Advertising and retargeting platforms.
• Heatmap or session recording tools.
• Shopify, Google, Meta, or other ecommerce and advertising platforms where relevant to client services.

These third parties process information according to their own terms and privacy policies.

You should review the privacy policies of any third-party tools you interact with.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, manage client relationships, comply with legal obligations, resolve disputes, enforce agreements, maintain records, and protect our business.

Retention periods may vary depending on the type of information, the purpose of processing, legal requirements, and business needs.

When information is no longer needed, we may delete, anonymize, or securely retain it as permitted by law.

10. International Data Transfers

Saint Hugo LLC may process information in the United States and other countries. If you are located outside the United States, your information may be transferred to, stored in, or processed in countries that may have different data protection laws than your country of residence.

Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections or other legally recognized transfer mechanisms.

11. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, storage system, or electronic communication is completely secure. We cannot guarantee absolute security.

12. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Object to or restrict certain processing.
• Request portability of your information.
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications.
• Opt out of certain targeted advertising, sale, or sharing where applicable.
• Lodge a complaint with a data protection authority.

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We may need to verify your identity before fulfilling a request. Some rights may be limited by law, contractual obligations, legal claims, or legitimate business needs.

13. California Privacy Notice

This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to us.

Categories of Personal Information We May Collect

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, business name, IP address, online identifiers.
• Commercial information: Services requested, proposals, invoices, payment-related records, business interactions.
• Internet or network activity: Website usage, analytics data, page views, clicks, referring pages, browser information.
• Geolocation information: Approximate location based on IP address.
• Professional or employment-related information: Job title, company, business role, professional contact details.
• Inferences: Business interests, service fit, likely needs, or preferences based on your interactions with us.
• Sensitive personal information: We do not intentionally collect sensitive personal information through the website unless you choose to provide it.

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Sources of Personal Information

We may collect personal information from:

• You directly.
• Your business or organization.
• Website cookies and analytics tools.
• Scheduling, CRM, email, payment, and communication tools.
• Public websites and public business information.
• Third-party business contact providers.
• Advertising, analytics, and marketing platforms.
• Client-provided systems or accounts.

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Purposes for Collection

We collect personal information for the purposes described in this Privacy Policy, including to operate the website, respond to inquiries, provide services, market our services, manage client relationships, process payments, improve our business, prevent fraud, and comply with law.

Disclosure of Personal Information

We may disclose personal information to service providers, contractors, professional advisors, business partners, legal authorities, and other parties as described in this Privacy Policy.

Sale or Sharing

We do not sell personal information for money.

We may use analytics, advertising, or retargeting tools that may be considered “sharing” under California privacy law. If applicable, California residents may have the right to opt out.

California Privacy Rights

California residents may have the right to:

• Know what personal information we collect, use, disclose, sell, or share.
• Request access to personal information.
• Request deletion of personal information.
• Request correction of inaccurate personal information.
• Opt out of sale or sharing of personal information.
• Limit use of sensitive personal information, where applicable.
• Not be discriminated against for exercising privacy rights.

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If required, we will provide a “Do Not Sell or Share My Personal Information” link or mechanism.

14. European and UK Privacy Rights

If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws.

You may contact us to request access, correction, deletion, restriction, portability, objection, or withdrawal of consent.

You may also have the right to complain to your local data protection authority.

15. Children’s Privacy

Our website and services are intended for businesses and individuals who are at least 18 years old.

We do not knowingly collect personal information from children under 13, or under the age required by applicable law. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it.

16. Client Data

When we provide services to clients, we may access data from client websites, analytics platforms, ecommerce platforms, advertising platforms, heatmap tools, CRM systems, or other business tools.

The client is responsible for ensuring that it has the necessary rights, notices, consents, contracts, and legal bases to provide us with access to that data.

Where we process personal information on behalf of a client, the client may be the controller or business, and Saint Hugo LLC may act as a processor or service provider under applicable law. Specific processing terms may be governed by a separate agreement.

17. Testimonials, Case Studies, and Public Results

If you provide testimonials, reviews, feedback, screenshots, performance data, or case study information, we may use that information for marketing or portfolio purposes where permitted by law, consent, contract, or legitimate interest.

You may contact us if you want to request removal or modification of a testimonial or case study that identifies you or your business.

18. Links to Other Websites

Our website may contain links to third-party websites, tools, or platforms. We are not responsible for the privacy practices, content, security, or policies of those third parties.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

Your continued use of the website after an updated Privacy Policy is posted means you acknowledge the updated policy.

20. Contact Us

For questions, requests, or privacy rights inquiries, contact:

Saint Hugo LLC
Address: 99 Hudson Street, New York, NY 10016
Website: https://sainthugo.com

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